We have 3 questions we ask ourselves whenever we build a new tool:

1. Is this simple to use?

2. Will this be useful to the realtor or the professional using it?

3. Will it save them time and money?

If the answer to all 3 questions is yes then we go ahead and build it. We also use all the technology we sell. We know what works, how it works and how to best use it.

We know there are a lot of real estate technology tools out there, and we want to stand out as providing the most realtor centric solutions on the planet.

1. There are too many real estate tools and they are all separate so you have to login to several different systems and enter in the same information over and over again.

2. Not one tool solves all problems.

3. Real estate technology is becoming too expensive for most to buy for long term.

4. There are a many private equity firms and companies that are investing in real estate technologies. They don't care about providing tools that work for you. They only care about maximizing their return on their investment.

5. Real estate advertising portals are becoming real estate companies and are now directly competing with the same people who helped them become massively profitable (think Zillow).

6. We know that bigger tech giants are buying up smaller companies that have built the tools real estate agents use.